LGPR Wins ICON

BRICK, NJ May 26, 2004 -- Deja View, Inc., of Brick, NJ, has won a 2004 ICON Award from Technology Marketing magazine for its public relations campaign to launch the company's first product.

Founded in late 2002, Deja View last year introduced the Camwear Model 100 digital camcorder, the world's first wearable camcorder that can capture video and audio of action 30 seconds before the camera's "record" button is pressed.

Now in its 10th year, the ICON Awards recognize the best in marketing communications (advertising, direct mail, public relations) for and by technology companies. Technology Marketing is published by Adweek, a trade publication.

Since its introduction, the unique camera has captured the interest of the media, industry-watchers, investors and consumers.     The tiny lens is less than the size of a nickel in diameter and clips onto a pair of glasses or the bill of a hat. Video and audio clips are stored in a cell phone-sized unit worn at the belt or waistband.

The user simply looks at the action taking place in front of him or her, and the camera continuously monitors the sights and sounds and stores the video and audio into flash memory. To permanently record the action, the user presses the "record" button on the remote unit, triggering the software to save the previous 30 seconds of monitored audio/video.    

The product is scheduled to go on sale this summer in stores throughout the U.S. and on the company's web site, www.mydejaview.com.





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